A subtle reaction from Nollywood actress and filmmaker Funke Akindele has stirred conversations online following a viral statement credited to fellow filmmaker Kunle Afolayan.
Kunle Afolayan, while speaking at a recent film industry event, expressed his views on movie promotion in Nollywood, noting that he finds the growing trend of constant dancing, skits, and heavy social media engagement by filmmakers to promote movies “draining.” He also questioned the emphasis on billion-naira box office figures, suggesting that such numbers do not always translate to meaningful profit for producers.
Although Afolayan did not mention any name, many social media users interpreted the comments as a subtle reference to filmmakers known for aggressive and creative online promotions, particularly Funke Akindele.
Shortly after the remarks gained traction online, Funke Akindele shared a video that many fans described as a calm but confident response. Without directly addressing Afolayan, she appeared to encourage creatives to stay focused on their individual journeys, stressing that no one is limiting another person’s success in the industry. She also hinted that every filmmaker is free to adopt whatever promotional strategy works best for them.
Her reaction has since generated mixed reactions online. While some fans applauded her composure and confidence, others argued that Kunle Afolayan’s statement was taken out of context and was not targeted at anyone in particular.
The exchange has reignited discussions about differing creative philosophies in Nollywood, especially on how films should be promoted and how success should be measured in the evolving Nigerian film industry.
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