Afrobeats talent manager Bankulli has sparked fresh debate after dismissing the long-standing idea of a “Big 3” in the music industry, calling it nothing more than a social media illusion.
Speaking on Tochi Talks, he argued that music success isn’t a fixed hierarchy but a reflection of individual talent and timing.
According to him, every artist has a unique role to play, drawing comparisons to history and emphasizing that greatness cannot be boxed into a select few.
He referenced stars like Davido, Burna Boy, Rema, and Joeboy as examples of artists thriving on their own paths.
🗣️ “Everybody is talented… Big 3 is just clickbait,” he said.
He also pointed out that newer stars like Rema continue to dominate globally without needing validation from any so-called “Big 3,” reinforcing his stance that success in Afrobeats is open to all.
🔥 Is the “Big 3” real or just hype?
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