Cristiano Ronaldo reportedly lost around 18 million Instagram followers following a platform-wide clean-up linked to Meta’s reported 2026 bot and inactive account purge.
The clean-up affected several major celebrity accounts across the platform as Instagram removed fake, spam, and inactive profiles in a bid to improve authenticity and engagement metrics.
Football icons Lionel Messi and Kylian Mbappé were also said to have experienced noticeable drops in follower numbers during the purge.
Despite the decline, Ronaldo remains one of the most-followed personalities on Instagram globally. 🌍🔥
The development has sparked massive reactions online, with many fans debating how much of celebrity social media followings are made up of inactive or automated accounts.
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