It's IFS, a Swedish company described as the world's leading provider of Industrial AI. They've signed a multi-year global partnership with the club, but the IFS logo will appear on the front of the shirts only for the remainder of the 2025/26 season (starting this weekend with the men's game against Burnley and the women's FA Cup tie vs Manchester United).
The deal positions IFS as Chelsea's Principal Partner immediately, and they'll continue as a global sponsor beyond this season (likely until 2028 based on reports), but the front-of-shirt branding is temporary for now.
Chelsea have been without a permanent front sponsor this season (after previous short-term ones like Infinite Athlete and DAMAC), so this fills the gap temporarily while they reportedly seek a longer-term main deal.
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