OpenAI has announced plans to begin rolling out advertisements on ChatGPT, marking a major shift in how the AI platform generates revenue.
According to a post shared on X on Friday, the initial test will start in the United States within the coming weeks. The ads will target free users and subscribers on the low-cost Go plan, while Pro, Business, and Enterprise users will continue to enjoy a completely ad-free experience.
OpenAI said the move is aimed at expanding access to AI globally, especially for users who want to use ChatGPT without paying premium subscription fees.
In a statement on X, OpenAI CEO Sam Altman reassured users that ads will not influence ChatGPT’s answers and that user conversations will remain private from advertisers.
“Most importantly, we will not accept money to influence the answer ChatGPT gives you, and we keep your conversations private from advertisers,” Altman said.
“It is clear to us that a lot of people want to use a lot of AI and don’t want to pay, so we are hopeful a business model like this can work.”
Altman also noted that ads could be made genuinely useful, citing his experience discovering products on Instagram that he might not have otherwise found.
In a related blog post, OpenAI explained that:
• Ads will be clearly labeled and separate from ChatGPT’s responses
• Users can see why an ad is shown, dismiss it, or give feedback
• No ads will be shown to users under 18
• Ads will be excluded from sensitive topics such as health, mental health, and politics
The development signals a new chapter for ChatGPT as OpenAI looks to balance free access, sustainability, and user trust while scaling its AI tools worldwide.
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