Nigeria’s growing appetite for internet usage is paying off massively for telecom giants MTN and Airtel, as both companies generated over ₦3.6 trillion from data services alone.
Data has now firmly overtaken voice calls as the primary revenue source for mobile network operators in the country, according to the latest financial reports from the two telecom companies. Even more striking is that data revenue is growing much faster than voice revenue, highlighting how Nigerians increasingly rely on the internet for communication, business, entertainment, and everyday activities.
Part of the surge in revenue is linked to the 50% tariff increase implemented last year, which pushed up the cost of data services. However, industry figures released by the Nigerian Communications Commission (NCC) also show that actual data consumption by Nigerians has continued to rise steadily throughout the year, reflecting the country’s expanding digital economy.
From social media and streaming to online businesses and remote work, millions of Nigerians now depend heavily on mobile data, making it one of the most valuable segments of the telecommunications industry.
With internet usage expected to keep rising, analysts believe data services will remain the biggest revenue driver for telecom companies in Nigeria for years to come.
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