Renowned music producer Don Jazzy has revealed that Mavin Records invested between $4 million and $5 million to promote Rema’s hit song, Calm Down and turn it into a global sensation. The track has broken records worldwide and significantly boosted Rema’s international profile.
Don Jazzy explained that the investment covered production, marketing, promotion, and strategic placement in key global markets, noting that pushing Calm Down beyond Nigeria required serious financial backing.
The song, which also has a remix featuring international star Selena Gomez, has racked up massive streams across platforms, further cementing Rema’s position as one of Africa’s leading music exports.
This disclosure highlights how strategic investment and strong promotion can turn a local hit into a worldwide phenomenon, showcasing the global reach of Afrobeats.
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