PWC: Afrobeats Now Contributing $2 Billion Annually To The Global Music Economy

 
Afrobeats visuals are a $2 billion industry! Which music video from a Nigerian artist released in the last 18 months has the best fashion, choreography, and overall production?
The royalties hit ₦58 billion in 2024! 

If you could invest ₦1 billion in ONE emerging Afrobeats artist for the next year, who would it be and why? Who is the current King/Queen of Afrobeats on YouTube based purely on their video and subscriber strategy?

We all have that one Afrobeats lyric that lives in our head rent-free. Drop your favorite lyric and the artist, and let's see which one gets the most love! 👇

Afrobeats has evolved from a regional sound to a global cultural force, now contributing about $2 billion annually to the global music economy, according to PwC.

In 2024, Nigerian artists reportedly earned over ₦58 billion in streaming royalties, with YouTube playing a major role in that growth.

These are the top Nigerian musicians with the largest YouTube channel.

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