Manchester City have signed a record-breaking kit deal with German sportswear giant Puma, valued at an eye-watering £1 billion over the next 10 years. The agreement, which runs until 2035, marks one of the largest commercial partnerships in football history and reaffirms City’s status as a global powerhouse both on and off the pitch.
The new deal significantly upgrades the original partnership signed in 2019, which was worth around £650 million over 10 years. Under the renewed terms, Puma will continue supplying kits and training wear not only for Manchester City’s men’s and women’s teams but also for the wider City Football Group, which includes clubs in the U.S., Australia, and Spain. The expanded deal reflects City’s global footprint and Puma’s strategic intent to remain aligned with elite-level football.
Manchester City officials described the deal as a milestone in the club’s commercial growth. The club is expected to channel the new revenue stream into enhancing fan experiences, youth academy investments, and long-term sustainability initiatives. Puma, in return, cements its presence among the biggest names in world football, competing with rivals Nike and Adidas in an increasingly competitive sponsorship landscape.
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